01
Goal Retention
Client
Client
&Me
&Me
Type
Type
Product
Product
,
,
Brand
Brand
Year
Year
2025
2025
About
About
The aim of this project was to reduce a 97% goal attrition (number of users who fail or drop-out of a goal) in the app’s hero feature.
The aim of this project was to reduce a 97% goal attrition (number of users who fail or drop-out of a goal) in the app’s hero feature.
Credits
Ash Bunce
Design
Christina Lin
Product
Nikita Kholopov
Engineering
Pip Beesley
Behavioural Change
QUOTE
"A true advocate for the user… his creativity, ambition and polish translate into designs that push the boundaries of what currently exists."
Christina Lin, Product Manager
Credits
Ash Bunce
Design
Christina Lin
Product
Nikita Kholopov
Engineering
Pip Beesley
Behavioural Change
Quote
"A true advocate for the user… his creativity, ambition and polish translate into designs that push the boundaries of what currently exists."
Christina Lin, Product Manager
